A marketer defines the locations to setup Geofences and Beacons.The execution phase follows this sequence of events: Programs begin with a starting event of a Geofence or Beacon entry or exit. Marketers design campaigns and program orchestration.
Geo fences app code#
App developers develop the app layer/integration code to receive the Geofence Event and trigger the Responsys SDK’s Geofence Events APIs.
Geo fences app update#
App developers update their mobile app to the latest SDK (at minimum must be 19A/6.40).App developers add the location provider's SDK to their mobile app and completes the required configuration.We will explain optional data use cases later in this topic. The Responsys Account Administrator must also define these custom event fields within Responsys. For example, marketers may want to store specific coupon codes based on the location of the Geofence. This enables marketers to send additional custom data into Programs and Campaigns. (Optional) Define up to 5 custom key-value pairs.Decide and configure the Geofence and Beacon locations with your Marketing and App Team.Implementing this feature requires the following steps performed by app developers and marketers: Here's an overview of the Design Time phase and the Execution Time phase. This solution works by declaring location-related rules for apps built with the Responsys Push SDK and a Geofence and Beacon Location Provider's SDK. To view information for the platform(s) you support for your mobile app, refer to the topics for each supported platform: This topic provides information common to all platforms. Bluedot is our go-to-market partner for this solution, but Responsys provides an open framework for Location Based Marketing (Geofences and Beacons) so you can integrate with any location provider. Your organization's mobile apps must be integrated with your chosen solution for Geofences, Beacons, or both. Your organization's mobile apps must be built with the 19A Responsys Push SDK (version 6.40.0) or greater. To request access to this feature, please contact your Customer Success Manager or log in to My Oracle Support and create a service request.
Your account must have the Responsys Events Interface (REI) feature enabled, which is a Controlled Availability feature. This offering leverages Geofences and Beacons to send Mobile App Messages (Push / In-app / Message Center), SMS, and Email notifications to end users. Responsys offers a location-based marketing feature that enables marketers to create marketing campaigns to target mobile app users in near real time based on their geographic location.